About this talk
The new reality: Building digital products is largely solved. The real challenge today is reaching and convincing people. • The core question If people (not AI) buy products, how do teams actually reach them today - and where does AI help or not help in that process? • Stage 1: Being online (website & presence) Why most businesses still need a website and a clear online presence. Where AI can speed things up, and where human direction is essential (vision, positioning, understanding the audience). • Stage 2: Platforms & distribution channels Overview of major platforms (social, content, newsletters). Where AI-assisted content can work, and where it currently harms trust or results. • Stage 3: Advertising (briefly) • Stage 4: Alternatives & non-digital channels When traditional or less obvious channels (media, partnerships, offline touchpoints) still make sense. • Conclusion AI as a multiplier, not a decision-maker. What teams can realistically do in-house with limited resources, and where human thinking remains critical.