About this talk
In today’s collaborative and fast-paced digital environments, UX professionals are uniquely positioned to lead without formal authority. This talk explores the intersection of lateral leadership and UX design—two disciplines grounded in empathy, facilitation, and cross-functional collaboration. Attendees will gain insights into how UX practitioners can act as catalysts for change, aligning diverse teams around user needs, business goals, and technical constraints. By leveraging techniques such as storytelling, stakeholder mapping, and design thinking, UX designers don’t just create better products—they shape team dynamics and influence strategy. Learn how to step into your power as a lateral leader, build trust across disciplines, and inspire action beyond the wireframe.